LUPE is an online store showcasing sustainable diamond jewellery, ensuring luxury to last a lifetime, and more. They deal exclusively in antique, vintage and preloved pieces to provide an alternative to new production. 5% of all profits are donated to their partner charity.
LUPE's ethos is all about giving back, so in 2016 they partnered with charity organisation War Child and pledged to donate 5% of all their profits. LUPE are also committed to protecting the environment and that is why they only source pre-loved pieces, extending the lifecycle of gold and gemstones which may otherwise end up in landfill,and offering an alternative to buying new - and thus the extenuation of harmful new production.