Be inspired by ethical man-made diamond engagement rings from KinetIQue Jewellery
Samantha / 12 January 2017
We are bringing you another instalment of our Meet the Maker series today. As we proudly support independent businesses we feel that it is always great to get an insight into the people behind them. We love to hear how they started out, their inspiration and how the service or products they provide are extra special for a couple planning their wedding day.
Today’s makers are husband and wife team, Elaine and Jason Foreman. They are the founders and designers behind the innovative hybrid ethical man-made diamond rings company KinetIQue. Their story and products are both fascinating so lets find out a little bit more about them.
Hi Elaine and Jason welcome to our Meet the Maker series. To get started, as your business is so unique, how would you explain a man-made diamond? Are you able to tell us a bit more about what they are?
A laboratory grown diamond is a diamond. There is no difference between a diamond occurring naturally and a laboratory grown diamond except ‘origin’. Pure man-made diamonds, are literally grown from a seed crystal and are pure Sp3 Carbon, like mined diamond.
We have co-created the world’s best Hybrid Diamond – The IQ Diamond which is simply the evolution of the diamond. They benefit from excellent eco credentials. They can also have greater clarity than most retail earth-mined diamonds and are less expensive.
The IQ Diamond, which is currently only available through us, consists of two components, hence why it’s called a Hybrid Diamond®. We have explained the complex process on our website if you wanted to know more about how they are created.
What makes KinetIQue a bit special and why should a couple consider buying either their engagement ring or wedding rings from you?
We are truly passionate about what we do and we ensure to reflect this in the quality of our jewellery and our commitment to excellent customer service. We are very proud to have achieved 100% 5 star reviews from our customers on Google.
At KinetIQue we strive to make jewellery truly beautiful, ethical and sustainable, without it costing the Earth. We offer a whole range of beautiful engagement ring designs using our special IQ diamonds. From your classic solitaire to vintage inspired, we have something for every taste. If you don’t see something that is quite what you are looking for then we offer a bespoke custom design service where we work with you to create something truly unique. We also offer a full range of wedding rings using fairtrade gold and range of precious metals. Every one of our rings is hand-made and finished to order.
If a couple were to choose a KinetIQue ring, what would their experience be like? What’s the process?
Because we are a small family company, we offer an exemplary customer service; every customer is extremely important to us. We are in constant contact every step through the ordering process providing complete reassurance every step of the way. Personal designs are our speciality and if you choose to go down this route then we have a carefully planned design process from an initial complimentary price quote based on your design concept, precious metal, diamond and ring size to the delivery of your ring(s) in our distinctive, eco friendly luxurious packaging.
It sounds like you really inject your passion into every design and ring you make. Is there anything in particular that influences your designs?
We always look for designs with substantial setting weights, which give a really high quality feel to our pieces. There are always trends in designs that will influence our collections; for example, we are adding a small range of halo designs later this year. We know that many of our customers look for either a very traditional tiffany inspired setting or opposite to this, modern swirling and contemporary are also very popular.
As we said previously we specialise in bespoke jewellery with more and more of our customers choosing a unique design. By saving money on the diamond but still retaining the size, our customers have the luxury of being able to choose a personal design that adds to their special journey.
You said that custom designs are continually growing, but what sort of couple do you think choose a KinetIQue engagement or wedding ring?
Many couples are attracted to us initially because they can get a bigger, brighter stone for their money. However, most of our customers begin their search online and may start to explore the diamond alternatives that are available these days. Unfortunately, there is no regulation on describing the different choices which leads to such a lot of confusion for people.
We offer a clear, transparent message about what our product is and the ethical benefits too. Many consumers now choose to buy from a company based on their ethics and environmental footprint. Our customers love our family business, unique story and our strong ethical ethos, at the same time offering a luxurious feel to the product all for a fair price.
It would be great to hear the story of how KinetIQue started now we know more about your products…
After searching for diamond jewellery in 2010, we noticed that prices were high, and quality and ethics were dubious. This was the opposite of what we were looking for. We relocated back home to the UK, after living overseas and through a combination of our passions the business grew. Jason is in actual fact a degree qualified chemist and co-developer of the new IQ Diamond which we are extremely proud of. KinetIQue Jewellery was born from our desire and passion to make a difference to consumers who want a diamond that’s unique, truly beautiful, ethical and sustainable.
Being eco-friendly is obviously very important to you in what ways does this impact on your work and business?
Running an environmentally friendly business helps us reduce our impact on the environment and preserves natural resources. We use products that reduce our reliance on natural resources (e.g. rainwater tanks, solar panels). All of our office supplies are made from recycled materials – our ribbon is made from wood pulp, vegetable inks etc. We also only work with companies who practice an ethical ethos.
Making our business environmentally friendly means that we attract people that have the same passion about the environment as we do. This makes our business an extension of our true individual values. Our planet is precious, so we go the extra mile to ensure our impact on the environment is kept to an absolute minimum. We hope that more and more consumers choose our ethos too.
We couldn’t agree more and it is wonderful to see how you extend your passion across your whole business. Finally, if you were to be getting engaged or married now, which of your designs would you choose?
I love the shoulder set rings, which sparkle so beautifully with our melée IQ Diamonds. One of my choices would be Estella, which is one of our top 5 selling engagement rings at the moment.
Thank you so much to Elaine and Jason for chatting to us today. Its been great bringing us a little bit of insight into how their family business is run. If you love the sound of their rings then you can find them in our Directory under Wedding Rings.
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